The e-commerce growth rates all over North America have a high profile among observers and investors. Although they range from 10 to 60% depending on the maturity of national markets, these figures must be significantly nuanced. At a closer look, it appears that the growth of e-commerce pure players is slightly lower than 10% in Western North America, the new arrivals on the market accounting for most of the growth, very often old-style economy distributors which throw themselves with all their might on the multi-channel market.
In this "online" rush, customer acquisition costs skyrocket, drastically squeezing the profit margins of e-traders which, in ever increasing numbers, turn towards TechOntario's offer, high performance mass-production environment in low-cost mode, for operating and developing their platform.
One of the key points to success which currently concerns the major players on the Open Source eCommerce solutions market consists more in increasing the conversion rate than in increasing the number of visitors. In order to achieve that, it is imperative to stand out from other players in the eCommerce sector through package offers and by being present on various media at the same time, which is commonly referred to as "multi-channel system".
To this end, the Open Source eCommerce site must be ready to meet the challenges imposed by the market but without reducing the players' profit margin. Techontario is sensitive and actively involved in these cost issues and offers its clients the possibility to implement Open Source eCommerce solutions from its nearshore and offshore delivery centers, thus enabling them to significantly reduce their operating costs. While maintaining very active monitoring on the new technologies as well as SEO and SEM solutions, our experts will join you in your effort to find the key elements to allow you to boost your competitive edge and to build up your presence on the Internet and on social networks.
Our teams of consultants and development experts participate at all levels in carrying out your eCommerce or mCommerce solutions. By providing assistance throughout the duration of your eCommerce project and by proposing frequent validation meetings and mass production deliveries, we help you to reduce your time to market and enable you to reach high level, regular and aggressive marketing.
